90-day social media roadmap content creation
Social media content creation can be overwhelming. But it doesn’t have to be if you’re starting from scratch.
Follow this 90-day social media roadmap to build your presence, boost engagement, and start seeing results.
📅 WEEK 1-2: FOUNDATION & BASICS (Lay the groundwork, get your head in the game.)
🔹 Pick your platforms – don’t try to be everywhere. Choose 1-2 platforms (LinkedIn & Facebook are solid for business, Instagram & TikTok for visuals).
🔹 Study what works – scroll with purpose. See what posts grab your attention and ask yourself why. Is it the hook, the visuals, the storytelling?
🔹 Set up your profiles properly – bios, profile pictures, banners, pinned posts, make sure they scream credibility and clarity.
🔹 Spy on competitors – find 5-10 people smashing it in your niche. Note what they do well and what’s missing (that’s your gap).
🔹 Post 3 times (just to break the ice) – don’t worry about perfection. Just get something out there. Think about a simple intro post, a ‘lesson I learned’ post, and a ‘fun fact about me’ post.
Goal: get comfortable, understand the game, and stop overthinking posting.
📅 WEEK 3-4: CONTENT CREATION CRASH COURSE (learn the skills that make content pop.)
🔹 Hooks, hooks, hooks! –- your first line matters more than anything. Practice writing 10 versions of a single hook.
🔹 The power of storytelling -– instead of “I did this,” tell a story like “I used to struggle with X… then I found Y… and now I can do Z.”
🔹 Visuals 101 -– learn to use Canva (seriously, Canva is your best mate). Create 5 simple, clean designs.
🔹 Batch content creation –- spend 2 hours making 5 posts in one go can saves you stress later.
🔹 Video confidence boost –- record yourself talking for 30 seconds. No one has to see it yet — just get used to the camera.
👉 Goal: learn the key skills to create scroll-stopping content. Doesn’t have to be perfect — just consistent.
📅 WEEK 5-6: ENGAGEMENT STRATEGY (make people care about your content.)
🔹 Write like you talk — stop being robotic. Read your post out loud before posting — if it sounds stiff, rewrite it.
🔹 Engage before you post — spend 15 mins commenting on other people’s posts before hitting publish. It warms up your audience.
🔹 Ask for opinions — posts with a simple question like “What’s your take on this?” get way more comments.
🔹 Test different formats — try a list post, a story post, a carousel (if on Instagram/LinkedIn), a tweet-style post.
🔹 Schedule yourposts — use Meta Business Suite, buffer, or later to schedule 3-5 posts a week so you’re not always stressing.
👉 Goal: get engagement going. Social media is a two-way street — you gotta give to get.
📅 WEEK 7-8: LEVEL UP – FIND YOUR CONTENT STYLE
🔹 Look at your top posts – what’s working? Double down on those types of posts.
🔹 Introduce a signature style – maybe it’s bold statements, sarcasm, deep storytelling, or super-actionable tips. Own it.
🔹 Repurpose your content – turn a post into a video. Convert a comment into a post. Work smarter, not harder.
🔹 Start talking on camera – try Instagram Stories, LinkedIn Video, or TikTok. Keep it simple — one tip, one insight, 30 seconds max.
🔹 Experiment with posting times — some audiences are early birds, others are night owls. Test and track what works.
👉 Goal: stop guessing and start refining your style & strategy.
📅 WEEK 9-10: GROWTH MODE – INCREASE REACH & VISIBILITY
🔹 Collaborate with others — find 2-3 people in your niche and do a shoutout swap or a joint post.
🔹 Use hashtags smartly — 3-5 relevant hashtags, not 30 spammy ones.
🔹 Get featured on other pages — pitch your posts to bigger accounts or submit content to industry blogs.
🔹 Engage with bigger creators — drop insightful comments under big accounts in your niche. Their audience will notice you.
🔹 Create a mini-series — example: “5 days, 5 lessons about [your topic].” It keeps people coming back.
👉 Goal: get your content seen by more people and start building a name in your niche.
📅 WEEK 11-12: CONSISTENCY & MONETISATION TIME
🔹 Automate what you can — use tools to schedule posts, track analytics, and repurpose content.
🔹 Launch a lead magnet — offer a freebie (like a checklist, guide, or mini-course) to grow your email list.
🔹 Start selling something — whether it’s a service, coaching, or digital product — start talking about it.
🔹 Create a community — a private Facebook group, a Telegram channel, a newsletter — somewhere people can go deeper with you.
🔹 Scale what works — by now, you’ll see what’s working best and do more of that and cut the fluff.
👉 Goal: by the end of 90 days, you’re not just ‘posting on social media.’ You’ve built a system that keeps growing even when you’re not online.
Social media isn’t magic — it’s a skill. And like any skill, you only get good by doing it over and over again.
Most people quit too early because they expect instant results. But if you commit to 90 days, you’ll be miles ahead of everyone who’s still ‘thinking about it.’
So, are you in? Drop a comment and tell me:
👉 What’s the biggest thing stopping you from posting right now?
Need help getting started or want to take your content to the next level? Let’s chat! Book a FREE call with me and let’s discuss how I can support you with creating impactful social media content.
🎯 Final words: NO MORE ‘Thinking about it’ – just DO IT
